A store/bar dedicated to bringing YOU fresh cereal, right when you want it. Which appears to be immediately. Lining up for your morning espresso? Skip that line and get your morning Lucky Charms! Or (god forbid) Grapenuts! Or even Captain Crunch so you can sandpaper the roof of your mouth and spend the rest of the morning tonguing your wounded upper palate.
I mean, just look how much fun these ladies are having:

And who wouldn't?! It's a total jazzy blast to pop in with a friend, grab some Golden Grahams, and then stand there in the store eating them out of an oversized Chinese food container! Which, by the way, is purported to be "milktight" to keep your milk and cereal freshness locked in.
Now, believe me, I'm a firm believer in the strange, original, and kooky. But a Cereal Bar? I just don't see it really taking off, other than perhaps on college campuses. Are you really going to whip your car over and pick up a bowl of Cookie Crisp on your way to work?
Well, perhaps I would. As long as I could opt for Fruity Pebbles with chunks of Banana.
Hmm. Well dammit, Cereality, WHERE ARE YOU?
Maybe I should open a Sherman Oaks franchise. Hmm. Pauy D, have an extra 25k that we can double in Vegas and open up a local? Or we could open our own competitor, Cereal Killers. YEEEEEHAW!
There was a similar place in the Mall of America. I think it might have closed when their lease was up earlier this year though. Not entirely sure.
In any case, I went there a gajillion times. It was one of the only places I could get Kaboom. Of course my beloved cereal is no more ...
I have to say though, it was a great food court choice when Allison was hungry for a snack.
Posted by: Lisa | December 30, 2004 at 09:08 PM